Selling in Winter: Why Winnipeg Listings Still Move

There's a long-standing belief that you should wait for spring to sell. In Winnipeg, though, winter can be a surprisingly strong time to list. Buyers who are out house-hunting in January usually have a reason to move, such as a new job, a growing family or a lease ending, and they're ready to act.

Why winter works

• Fewer listings mean less competition for buyer attention.
• Buyers are serious, so showings are more likely to turn into offers.
• Relocation season brings people moving to Winnipeg for work.
• Your home's warmth and efficiency are easier to show off.

Prepare for the cold

First impressions start at the curb. Keep the driveway and front walk shovelled and salted, and make sure the exterior lights work because it gets dark early. Inside, set the thermostat a little higher than usual, put out a boot tray and a mat, and let in as much natural light as possible.

Help buyers see the seasons

Snow can hide a beautiful yard or garden. If you have photos from summer or fall, include a few in the listing so buyers can picture the whole year. Have recent utility bills handy too. Winnipeg buyers often ask what it costs to heat a home, and a low number is a strong selling point.

Expect a few winter-specific conditions

Some things can't be fully inspected under snow, like the roof or the air conditioner. Buyers may ask for a holdback or a later inspection for those items, which is normal and easy to plan for.